Digital Marketing

  Digital Marketing                Digital Marketing is the component of market that utilizes Internet and online based digital technologies such as computer, mobile phones and other digital media platforms to promote products and services. Types: Search Engine Optimization (SEO) Search Engine Marketing/Pay per click (SEM/PPC) Social Media Optimization (SMO) Social Media Marketing (SMM) Content Marketing E-mail Marketing Viral Marketing  SEO:         SEO stands for search optimization and as the name suggests, it is the science and art of getting your web-pages to rank higher in SERPs (search engine results page).   SEM/PPC:       Pay-per-click marketing deals with paid search results on Google and involves bidding on specific keywords that will garner the most web traffic for you.    SMO:       Social media Optimization is the use of social media platforms so a...