Digital Marketing, the key for successful business

 Digital Marketing

               Digital Marketing is the component of market that utilizes Internet and online based digital technologies such as computer, mobile phones and other digital media platforms to promote products and services.
Types:
  • Search Engine Optimization (SEO)
  • Search Engine Marketing/Pay per click (SEM/PPC)
  • Social Media Optimization (SMO)
  • Social Media Marketing (SMM)
  • Content Marketing
  • E-mail Marketing
  • Viral Marketing

Digital Marketing

 SEO:
        SEO stands for search optimization and as the name suggests, it is the science and art of getting your web-pages to rank higher in SERPs (search engine results page).
 
SEM/PPC:
      Pay-per-click marketing deals with paid search results on Google and involves bidding on specific keywords that will garner the most web traffic for you. 
 
SMO:
      Social media Optimization is the use of social media platforms so as to connect with your  audience and build your brand.
 
SMM:
    Social media marketing is the use of social media platforms so as to connect with your audience and build your brand via posting ads by bidding in particular Social media.

E-mail Marketing: 
    E-mail marketing is a process of sending commercial messages to group of people via email. 
 
Viral Marketing:
    Viral marketing is a type of marketing where consumers give or share information about the company's goods or services through social networks.
 
Content marketing:
    Content marketing is a type of marketing which involves creating relevant and consistent content to attract defined audience.
Learn more: Digital marketing course

Comments

  1. vamika kaushalAugust 16, 2023 at 6:04 AM

    This article provides a concise and informative overview of various aspects of digital marketing. It effectively breaks down the different types of digital marketing strategies, highlighting their unique features and benefits. The descriptions of each strategy, such as SEO, SEM/PPC, SMO, SMM, email marketing, viral marketing, and content marketing, offer a clear understanding of their roles in promoting products and services in the online landscape. The article also emphasizes the importance of connecting with audiences through social media platforms and utilizing online tools to enhance brand visibility. The mention of email marketing as a way to reach a targeted group of people is particularly relevant in today's digital age. For more details please visit Digital marketing agency in Chennai

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